There is a fine line between Public Relations and Advertising, however, there is indeed a line.
http://advertising.about.com/od/careersource/a/10advpr.htm
Advertising does not encompass all that PR does. It simply is promoting a product, usually for revenue. In advertising, a company is paying for the advertisement space. PR involves getting recognition or information out to the public, usually through press releases which do not cost anything. It is free communication/advertising to the organizations public. Since advertising does cost, people view it differently.
Advertising is very visual and creative. The information cannot be manipulated. With PR, the media has full control over the information.
Ads can be continuously reused over long periods of times. Press Releases and Media Releases are only used for the one instance.
PR is much more conservative, while Advertising includes outlandish and over the top techniques.
http://www.theprboutique.com/pr-vs-advertising-whats-the-difference/
Jobs are both available with Public Relations or Advertising firms. Often, public relations and advertising are used together. Both have the purpose to gain recognition and a response of some sort.
Tuesday, April 30, 2013
Confession 11 - Good or Bad
In our fast pace lives, we tend to take the "shortcut". We now have so many amazing tools and mediums for communication, but are we just being lazy? Consider when we text. Are we even creating actual sentences or do we abbreviate things too much? Why do we skip over punctuation or even leave our words completely? This may change the way we communicate professionally.
http://www.huffingtonpost.com/2012/06/03/text-messaging-texting-conversation_n_1566408.html
In our modern world, we are becoming much more open minded than we have been in the past. Therefore, journalists must be cautious in the what words they chose. Their words directly reflect the views and values of their organization. It is important to not lose viewers, readers, or supporters due to offensive material.
Newspapers have been a staple in day to day life. However, with the growing popularity of the Internet, many newspapers are not making the traditional paper newspapers and are going to Internet versions only. This causes the problem of who and how we communicate to. Elderly people are less likely to use the Internet for their source of news, but if the funds are not available then newspapers are not able to produce paper copies.
With the comforts of modern writing technologies, we rarely sit down with a pen and paper and give thought to our messages. In haste, we post on our Facebook or send emails that may not be as accurate as it could be.
Technology creates an ease when it comes to writing, but it also can take out the meaning and intimacy that communication once was.
http://www.cloudproductivity.net/modern-journal-writing-challenges/
http://www.huffingtonpost.com/2012/06/03/text-messaging-texting-conversation_n_1566408.html
In our modern world, we are becoming much more open minded than we have been in the past. Therefore, journalists must be cautious in the what words they chose. Their words directly reflect the views and values of their organization. It is important to not lose viewers, readers, or supporters due to offensive material.
Newspapers have been a staple in day to day life. However, with the growing popularity of the Internet, many newspapers are not making the traditional paper newspapers and are going to Internet versions only. This causes the problem of who and how we communicate to. Elderly people are less likely to use the Internet for their source of news, but if the funds are not available then newspapers are not able to produce paper copies.
With the comforts of modern writing technologies, we rarely sit down with a pen and paper and give thought to our messages. In haste, we post on our Facebook or send emails that may not be as accurate as it could be.
Technology creates an ease when it comes to writing, but it also can take out the meaning and intimacy that communication once was.
http://www.cloudproductivity.net/modern-journal-writing-challenges/
Thursday, April 11, 2013
Confession 10 - Communication in a Modern World
The ways of communication have completely evolved over time. We are no longer sending telegrams or even writing letters. We have the amazing choice of the quick press of a call button on our telephone or send button on our computer screen. Communication has became easier than every but, has it ruined communication or improved it? It is easier to reach people in today's world through the new technologies. We live in a fast pace world and have became spoiled to the fact that we can have things immediately. The rage in going "green" also has caused people to look down on the conventional ways of communicating through newspapers. http://web.mediaspacesolutions.com/blog/bid/175807/Surprised-Online-Newspaper-Content-Consumption-on-the-Rise
Does Facebook take the intimacy out of talking to others? Or, does it broaden our horizons and open doors to more contacts?
Social Media has given us the opportunity to network easily with people all over the world. It helps us create a larger contact base and virtually have the ability to share and receive information almost immediately.
Unfortunately, if social media is not used in efficient ways it can completely damage communication. With the "right now" feature that social media and the internet gives us, we may put forth information without hesitation or not give much thought to the words we immediately express. This can be hazardous in keeping professionalism in our lives and also in our personal lives. People are more willing to give out private information through the computer because they feel that it is safe.
Twitter has now became the new rage in social media. I do not feel that it is the new Facebook because its conversation style is completely different. It does have the unique hashtag feature that gives us the opportunity to look at other peoples views, opinions, and comments on similar topics.
http://www.businessweek.com/articles/2013-03-08/facebook-vs-dot-twitter-want-your-feed-filtered-or-unfiltered
The internet has really opened doors for occupations in the communication field. Organizations and groups now have the ability to reach a larger spectrum of people or focus in on certain niches.
http://smallbusiness.chron.com/ways-boost-brand-awareness-social-media-10102.html
The Internet is the new playing field. GET OUT THERE!
Does Facebook take the intimacy out of talking to others? Or, does it broaden our horizons and open doors to more contacts?
Social Media has given us the opportunity to network easily with people all over the world. It helps us create a larger contact base and virtually have the ability to share and receive information almost immediately.
Unfortunately, if social media is not used in efficient ways it can completely damage communication. With the "right now" feature that social media and the internet gives us, we may put forth information without hesitation or not give much thought to the words we immediately express. This can be hazardous in keeping professionalism in our lives and also in our personal lives. People are more willing to give out private information through the computer because they feel that it is safe.
Twitter has now became the new rage in social media. I do not feel that it is the new Facebook because its conversation style is completely different. It does have the unique hashtag feature that gives us the opportunity to look at other peoples views, opinions, and comments on similar topics.
http://www.businessweek.com/articles/2013-03-08/facebook-vs-dot-twitter-want-your-feed-filtered-or-unfiltered
The internet has really opened doors for occupations in the communication field. Organizations and groups now have the ability to reach a larger spectrum of people or focus in on certain niches.
http://smallbusiness.chron.com/ways-boost-brand-awareness-social-media-10102.html
The Internet is the new playing field. GET OUT THERE!
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